Basic shapes and primary colors are a simple way to create a childlike environment with shapes like circles, squares, and triangles. Colors like red, blue, and yellow. My goal was to marry these basic shapes with modern sensibilities through texture, patterns, and welcoming characters.
Our collaborative process began with a few conversations which centered around goals, visual and emotional tone, and lots of research. I put together a series of presentation slides for the team and I was able to distill the common themes that the team gravitated towards. This included big’n’bold shapes, rough edges, and a character driven narrative.