the dots between is an artist residency program founded by Tamara Bates to provide established artists with structured financial advice related to their creative endeavors. When Tamara first contacted me, she was eager to work toward a logo, visual identity, and dynamic website.
As we discussed the details of her vision, I was able to isolate three goals she had for her website. The website needed to serve as a comprehensive resource for would-be applicants. Tamara also felt it was important to showcase each cohort's artists. Finally, she wanted a frictionless method of collecting applications to the program.
One of my primary concerns was setting Tamara up for success with a site that could offer all of this yet maintain ease of use to facilitate adding, removing, and editing information on the fellows' profiles without touching a line of code.