What is Weird Wonderful?
WW is a creative studio by me, Simon Sotelo. I’m a multi-disciplinary creative with over 8 years of designing narrative driven digital experiences.
What is a narrative driven design?
Strong narratives drive the emotional journey of the user and your customer. A simple story elegantly told is the most effective way to make an impact in today’s attention economy.
Who do you work with?
I collaborate with mission-driven brands; that means startups working toward a better world, non-profits helping communities, and agencies or individuals looking for fresh perspectives.
What can Weird Wonderful do?
Lots of things!
I am predominately a visual designer who can develop your brand, art direct your video or mobile app, illustrate your portrait, or design and build your website.
What about us?
What about us??? Could we be amazing partners who make great things? I value engaging with new ideas and collaborators. Get in touch with me and we'll find out together.
Why are you called "Weird Wonderful"?
For years "weird/wonderful designer/illustrator" was in every social media bio I had to quickly capture who I was and what I do.

"Weird" is a term I find incredibly endearing. It's neither good no bad in my opinion but rather another way to say that "this" is different. Just like me, I'm different in wonderful ways.
Select Client List
Akily Co.
Lenovo
AMEX
Mission Avocados
Autodesk
NestEgg Trust
Bumped Inc
Ruby
Centurylink
Sony Pictures
Cisco
ThreadUp
Evergreen Action
Twistlock
Face Rock Creamery
UX Collective
Funnelbox Video
Verizon Enterprise Solutions
GoodRx
Warner Bros. Pictures
Imagination USA